Thursday, February 19, 2009

Yes they did

Whether or not you agree with Obama's politics - or what he's done so far in office (the clock's ticking on the ole "First 100 Days"...), his online presence is impressive.

His adept use of the internet to bolster and veritably redefine grassroots campaigning has been touted throughout the press. The whitehouse.gov redesign going live exactly at noon on Inauguration Day? Nice. Not only symbolizing the distinct change from one administration to another but providing a much cleaner and streamlined information resource to anyone in the US with an internet connection. Just this morning, 2 blog posts about what the President and First Lady are up to (follow Obama on his first foreign trip - to Canada!)

Some might argue this level of transparency is a security risk, but his embrace of technology and social media is to be applauded. There is a wide swath of the country that's felt removed from government and kept in the dark, and no - not solely due to the past administration's actions. One's comments submitted via the 'contact us' page may not be directly addressed - I can only imagine the volume - but isn't it refreshing to feel that you can contact the White House so easily?

It will be interesting to see how this continues, particularly once the shine has dulled a bit on the Obama brand.

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