All of those "fun" apps on social networking sites are now sought after real estate since users are spending more and more time online than with the more traditional media outlets. Seriously, how many of us sit through the ads during a first-run television show from the major networks?
The fractioning of audiences has some brands scrambling to make their presence felt. It's likely those burgeoning 'apps only' agencies will find themselves with a wealth of out-of-work ad talent to choose from!
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